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Customer Meet at Pollachi, TN

As part of the Company’s support strategy of being close to the customer, Gmmco South conducted a Customer Meet at Pollachi, Tamil Nadu on July 23, 2012. Held at Hotel Krishna Residency, invitees included Contractors, Quarry Customers, Local Contractors & Hirers.

130 visitors graced the Meet, including a large number of customers of competition keen to know what Caterpillar and Gmmco have to offer them.

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The event began with a welcome address and brief introduction on Gmmco and our 26-year-old partnership with Caterpillar by Mr. Krishna Kumar, COO, TD South. Mr. Vijay Rengaraju, Cat BCP Representative, led the customers through Caterpillar’s history and timeline, as well as their wide range of machines along with their features and benefits. Mr. Raj Gopal, also Caterpillar BCP Representative, ran the audience through Product Support, Maintenance, and other Owning and Operating Cost issues.

The event concluded with a feedback session, a walk-around of the displayed CAT 424B Backhoe Loader, and cocktails & dinner.

Two new customers placed orders and paid advances at the Meet, which gave us an opportunity to strengthen the confidence of prospects with respect to our machine and product support capabilities. Testimonials from customers present at the event helped spread a good word among customers of competitors as well.