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Gmmco Milestone: Over 100 Cat 424BS Sold in a Single Month

For the first time since the CAT 424B backhoe loader was launched, Gmmco crossed the magic 3-figure mark of sales in a single month in March this year. The month has since ended with a total sale of 117 units, a new record.

To mark the milestone, a special key handing-over ceremony was organized at Gmmco’s Headquarters in Chennai on April 2, 2012. On the occasion, the key to the hundredth machine was delivered personally by Mr H Jayaram, ED & CEO, Gmmco Ltd., to our esteemed customer Mr Vedachalam, Achirapakkam, Chennai. The ceremony was well attended with participation from senior officials of Gmmco as well as from the Caterpillar BCP team along with the entire staff of Gmmco, Chennai.

This is the eighth Backhoe Loader purchased by Mr Vedachalam from Gmmco. The customers’ reasons for going for Cat machines repeatedly is because of machine reliability, higher productivity, fuel efficiency and superior product support in comparison with the competition

Gmmco’s record sales in March has helped catapult Caterpillar to the 3rd position in the Backhoe Loader segment in India during the same period.

over-hundred-bhl-in march-2012

Mr H Jayaram, ED & CEO, Gmmco, handing over the key to the 100th CAT 424B Backhoe Loader to customer, Mr Vedachalam