Gmmco West tied up with Tata Capital to promote a special monsoon scheme on the CAT 424B Backhoe Loader.
The roadshow took a live machine to four towns â€“ Pandarpur, Patas, Shirur and Chakan â€“ between June 13 and 20, 2012 and presented the same along with attractive finance schemes to customers from each area. Venues chosen at each town were central and convenient to reach, being either a motel on the highway of community hall.
The joint promotion was attended by well over a hundred serious prospects. Over 30 of them are leads for immediate follow up.