Gmmco inaugurated their second dedicated Cat® Certified Used (CCU) Yard on November 7, 2013, at Hyderabad, the headquarters of Gmmco East SBU.
Located in the heart of a mining and quarrying belt as well as in the midst of a plethora of construction and road-laying projects in the area, the CCU Yard serves to take our CCU offerings closer to the customers of the region.
Mr Kevin Strydom, District Manager – India, Nepal, Bhutan, Sri Lanka, Caterpillar India Private Ltd, inaugurated the CCU Yard in the presence of Mr Nandagopal Ethiraj, Rental & Used Equipment Division, Caterpillar Asia Pacific Distribution Services, Mr PSH Bisen, Product Support Head, Gmmco Ltd., and Mr Rajesh Bahl, COO, TD East.
“CCU yards such as this portray Gmmco’s progressive engagement in offering differentiated UE and communicating the CCU brand promise to customers,” said Mr Strydom lauding the SBU for the creation of the yard.
The new CCU yard will transform into a full-fledged CCU storage and point-of-sale yard as the infrastructure improves coupled with growth in UE volume.
In a separate nessage, Mr Nandagopal congratulated Mr Rajesh Bahl and his entire team for the excellent work done in establishing the CCU Yard which he said, “with its branding elements clearly portrays the brand promise of CCU offered by Gmmco to their customers”. He further exhorted the team to make use of the yard to store CCU machines and to serve as Point of Sale (POS) for every CCU delivery to customers.
The SBU now plans to organize a customer meet combined with a key hand-over ceremony to create awareness about CCU and the new Yard among the prospects of the region.
Gmmco’s first CCU Yard had been inaugurated earlier this year at Raipur in Gmmco North by Mr. Scott Thomas, GM – Asia Pacific for Caterpillar Rental & Used Equipment. The next Yard is expected to come up very soon at Nagpur where Gmmco’s state-of-the-art 5-Star certified contamination-controlled Workshop is also located.