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Today, enhanced customer experience is no longer optional

CUSTOMERS & EXPERIENCE|18 Jun 2015
  • 0 min read
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A recent Gartner survey – on the role of marketing in customer experience found that, by 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago. By 2017, 50% of consumer product investments will be redirected to customer experience innovatio..

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